Buy custom Interpreting commercials in today's media
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There are no celebrity poker players involved, no actors or professionals, just one guy whose name is Mike. Mike is just an average guy and that's exactly who the message is connected towards. Average guys who like to play poker. The past three tournament winners have been amateur players, so clearly this ad is talking to guys who think they could be the next champion...
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Interestingly enough, not saying anything in this commercial is the whole idea. The poker play, Mike, is read different situations by someone not shown on the camera. Mike stands as still as a statue and doesn't react at all. By not reacting he is promoting a good poker face to all those average guys out there who want to be the next millionaire...
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