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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1036 |
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Based on of Brazil is very sensitive about outsiders coming in, especially when it is a large chain. Most of the restaurants and stores are either owned or operated locally, and are rather small. Most convenience store "chains" only have one or two stores. Additionally, people like feeling close and maintaining the "ambiance...
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Most convenience store "chains" only have one or two stores. Additionally, people like feeling close and maintaining the "ambiance." Therefore, Wal-Mart needs to expand slowly into Brazil so that people can get used to it, just like they have gotten use to it. Also, they need to alter their store strategy and consider opening smaller stores that would fit into the ubiquitous small Brazilian town...
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