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Buy custom INTERNATIONAL STRATEGY OF THE VODAFONE GROUP PLC

Essay's paper info
Topic: Business
Number of pages / Number of words: 16 / 4212
Essay's paper body

They operate in 27 different across 5 continents.

Here are few high points of Vodafone’s history:

  • 1990: Vodafone’s customer base reached 0.5 million
  • 1993: Vodafone Group International is formed to acquire licences and supervise overseas interests.
  • 1996: Vodafone is the first network operator in the UK to launch a Pre-Pay analogue package
  • 1999: Vodafone completed its purchase of AirTouch Communications, Inc...

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and changed its name to Vodafone AirTouch plc

  • 2000: Reverts to its former name, Vodafone Group Plc
  • 2005: Launch of Vodafone Simply, a new easy-to-use service for customers who want to use voice and text services with minimum complexity
  • 2006: Announces the biggest loss in British corporate history (?14...

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General points of the essay

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