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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 952 |
Essay's paper body
XYZ will need to generate a common theme that can be used by all promotional venues. Promoting strength in the economy of the Phantom will aid the campaign whether personal selling or through trade promotions.
Integration Tools
A couple of integration tools necessary for a successful campaign are evaluation and adhesion...
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"A promotional evaluation process holds everything together and drives the entire IMC process as much as does developing the core business plan. Fully integrated marketing requires a careful linkage between planning and evaluation processes; one cannot occur without the other" (Clow and Baack, 2004)...
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General points of the essay
“Analyzing the elements of the promotional mix and their respective roles in IMC for the Coca Cola and suggestive version of promotional mix with proper reasoning”
Analysis of integrated marketing communications campaign
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