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Essay's paper info
Topic: Business
Number of pages / Number of words: 10 / 2610
Essay's paper body

After sifting through the leads and

finding the right ones to investigate management must formulate an international

marketing plan. This further helps management in locating potential markets for

their products. The first step is to use secondary research to find out what

the sales potential is in a given market...


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Asking the questions of need, demand,

and support gives one a starting point for research. If we were a company that

sold pants we might want to ask the following questions. Is there a need for

pants? Is it cold enough there to wear pants? Do people that demand the pants

have money? These are the questions that one should ask of potential markets...


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General points of the essay

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