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Business
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| Number of pages / Number of words: |
1 / 266 |
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McDonald’s approaches the standardisation of its marketing programmes across different countries. This is done with particular respect to product offerings, promotional mix, price and distribution of its products. In order to address global customers McDonald’s has attempted to maintain the standardisation on products, promotion, pricing and distribution world ?? wide...
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McDonald’s approaches the standardisation of its marketing programmes across different countries. This is done with particular respect to product offerings, promotional mix, price and distribution of its products. In order to address global customers McDonald’s has attempted to maintain the standardisation on products, promotion, pricing and distribution world ?? wide...
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