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| Topic: |
Technology
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| Number of pages / Number of words: |
6 / 1676 |
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In 1984, the decision Andy Grove, chief operating officer, was faced with the following options: (1) divesting itself of DRAM altogether, (2) licensing the technology away, (3) pursuing a a niche position, or (4) investing in the the next generation of DRAM and, effectively, committing to a low-margin business (Cogan & Burgelman, 2004)...
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At a certain level, all three factors are required to incubate ideas for change and cannot be extricated from one another. Intel’s history is fraught with technological innovations that were preceded by the confluence of chance, intellectual climate, and the prepared mind. The inventions of Electrically Programmable Read Only Memory (EPROM) and the microprocessor were examples of two such events (Burgelman, 1994; Burgelman & Grove, 2004)...
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Intel Corporation: The DRAM Decision
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