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Topic: Business
Number of pages / Number of words: 6 / 1421
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As illustrated by the ‘Sluggers Come Home’ video, the brothers’ initial distributive anchors did nothing against an entrenched rival negotiating party with superior bargaining power (Kantola-Productions, 1997). It is crucial to mention that the Currie brothers had already established their BATNA prior to first contacting Barbra, the Cubs owner...


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Knowing their BATNA, the Currie brothers were able to go forward with confidence in their proposal in order to maximize profitability. A precondition for integrative bargaining, this confidence allowed for the Currie brothers to not accepting the first offer on the table, but due to proper analysis of their prior investments, they were able to decide on a value that would at least allow for a break even situation...


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