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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
5 / 1355 |
Essay's paper body
high-quality digital pixels and state of the art home-development software, the underlying premise of this IMC campaign is that Kodak helps to "capture memories", and aims to tug at the heartstrings of current and potential Kodak customers as such. Much as the Michelin Man does for families with small children looking toward safety in their cars and tires, so too does Kodak deliver the element of a high-quality product as an end-means toward delivering nothing but the best when it comes to preserving the moments of life for their families and children, and as a result choosing the Kodak brand to do so...
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Much as the Michelin Man does for families with small children looking toward safety in their cars and tires, so too does Kodak deliver the element of a high-quality product as an end-means toward delivering nothing but the best when it comes to preserving the moments of life for their families and children, and as a result choosing the Kodak brand to do so...
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General points of the essay
Kodak
The Underlying Message
EASTMAN KODAK : MEETING THE DIGITAL CHALLANGE
Eastman Kodak
History Of Kodak
Integrated Message Paper
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kodak history
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The Current State of Development in Latin America
How Can Kodak’s Ceo Use Digital Imaging To Revitalize The Company?
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