Buy custom Inside Microsoft - Case study
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| Topic: |
Technology
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| Number of pages / Number of words: |
3 / 700 |
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Key internal forces included corporate strategy, technological change and strategic marketing. Microsoft had to evolve their corporate strategy several times in order to include the Internet as part of their technological change. They also had to come up with strategic marketing plans in order to get Tele-Communications Inc...
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They also had to come up with strategic marketing plans in order to get Tele-Communications Inc. as well as other companies to take part in a stake for MSN.
TCO D - Given an organizational context, develop a plan to increase the innovative capabilities of the organization both through technological sourcing and internal innovation...
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