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Topic: Technology
Number of pages / Number of words: 3 / 787
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Emerging markets are generally small and cannot initially sustain the kind of revenue growth a large company demands. In the long-term however, these emerging markets will become the large markets. Thirdly, markets that don’t exist can’t be analyzed. Armed with an idea for a disruptive technology, a young manager standing before the board has a difficult time convincing leadership to invest in this potential market as classical management tools such as forecasting, market analysis, and SWOT, all which require data that does not exist...


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Armed with an idea for a disruptive technology, a young manager standing before the board has a difficult time convincing leadership to invest in this potential market as classical management tools such as forecasting, market analysis, and SWOT, all which require data that does not exist. Principle #4 is an organization’s capabilities define its disabilities...


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