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Topic: Business
Number of pages / Number of words: 13 / 3375
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Apple’s mission statement says that its goal is to bring innovative hardware, software, and internet offerings to students, educators and creative professionals. The second step is to set goals, according to Steve Jobs Apple has two goals; the primary goal is to make the world’s best PC’s, not to be the biggest and richest corporation; the second goal of Apple is to always make a profit—not only so that the company can make some money but also so that it can spend more money on research and development so that Apple can continue to come up with new products...


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In terms of management Steve believes that the people in charge planning the company’s future should not be people who focus mainly on the product and efficiency based mindset. Instead he believes people who have a marketing based mindset, that are always trying to find a new customer base or a new country to expand into and introduce a company’s product into new country...


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