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Essay's paper info
Topic: Business
Number of pages / Number of words: 8 / 2088
Essay's paper body

This was a strategic move for Minute Maid in terms of competition as McDonalds is a global brand, however, as there was nothing unique about the product and no emphasis on quality it did not inspire customer loyalty. Innocent can offer total quality and a promise of 100% fruit which is the unique selling point that has driven their success and built a large customer base...


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Innocent can offer total quality and a promise of 100% fruit which is the unique selling point that has driven their success and built a large customer base.

The shelf life of the beverage reflects the quality of the fruit content and freshness of the ingredients used. Innocent has the shortest shelf life consisting of 2 weeks which shows that this is an important attribute, whereas Just Juice which is 100% concentrate has a 7 month shelf life...


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General points of the essay

2. Strategic Quality Management and Customer Satisfaction Paper A CASE FOR BRAND LOYALTY Brand Loyalty Evaluate the importance of branding, and brand loyalty, to successful marketing. Examining The Impact Of Product Attributes On Perception Towards Brand Product Innocent Smoothies Marketing Marketing: Product Loyalty mismanagement of customer loyalty Strategic Quality Riordan: Management and Customer Satisfactio The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention The affects of customer Loyalty True Brand Loyalty When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand Customer Loyalty customer loyalty programs

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