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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
2 / 478 |
Essay's paper body
It is not that all organizations need alignment and coordination in their marketing and sales department. Small organizations with small marketing department may not require integration, where as large organization with large marketing and sales department do need coordination between them but as the organization grows it becomes complex to develop coordination among them because more people are involved...
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Summar
MBA
Marketing management
National University Lahore campus
Summary
Sales and marketing are separate function within an organization. When they work together they do not always get together. There are basic two reasons for strain between sales and marketing. One is economic and the other is cultural...
Essay fragment
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