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Topic: Business
Number of pages / Number of words: 10 / 2746
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Hence, all organizations need to adopt some forms of creativity in any or all of their functional departments to cope with these continuous changes.

Creativity, as Proctor suggests, involves the breaking down of the existing knowledge base and restructuring it, and the coming up with new and different viewpoints on a subject (as cited in University of Leicester, 2007, p...


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Also, Henry states that creativity is about the quality of originality which leads to new way of seeing and novel ideas. It is a thinking process associated with imagination, insight, invention, innovation and ingenuity, intuition, inspiration and illumination. The related term innovation is usually used to describe the process whereby creative ideas are developed into something tangible, like a new product or practice...


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