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Topic: Business
Number of pages / Number of words: 7 / 1764
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These include three basic interviewing instruments, as well as a variety of optional tools depending on the type of business and how in-depth the organization wants the audit to be.

1. Knowledge, Attitude, and Practices Questionnaire This questionnaire determines the respondents' knowledge of the marketing and marketing communication plans and targeted audiences...


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Knowledge, Attitude, and Practices Questionnaire This questionnaire determines the respondents' knowledge of the marketing and marketing communication plans and targeted audiences. Answers to these questions are then compared to what employees are actually working to accomplish. Specifically, this instrument evaluates the following areas and conditions:

Objectives...


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