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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 867 |
Essay's paper body
This becomes even trickier when taken into the diverse global business environment. Organizations must research each market to ensure that their actions are ethical within those specific boundaries. "Culturally-based differences influence how consumers perceive business practices, including those practices that have ethical content...
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Such effects should become increasingly relevant as marketers expand their efforts from one culture to the next. Marketers must understand the necessity to familiarize themselves with the culturally-based ethical norms that are dominant in the countries they have targeted for entry (Singhapakdi et al, 1999, p...
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