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Certainly an NFL quarterback has little, if anything at all to do with pantyhose, but by placing him not only in the ad but in the product itself it all ties together in a cohesive way. By 1974 Namath had long since solidified his masculine character by playing with and through pain, predicting his own Super Bowl success, and well publicized relational affairs...
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However, just as in the ad, Namath's own masculinity was not without apparent contradiction as he was seen on the sideline wearing fur coats and designer sunglasses; surely the nickname Broadway Joe had as much to do with his lifestyle as where he played football. Through his success on the field Namath was granted eccentricities not extended to the "common man"
The concept of beauty refers to femininity...
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Media and Gender
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Body Images In The Media
The Effect Of Media Images
Violent media Images and video games results in violent behavior
Gender Images In Magazine Ads
gender roles and media
an investigation into the media representation of gender in sport
Gender Changes In Popular Media
Gender Construction In Advertising And Media
Gender Oppression and The Media
gender and media
images of gender in the media
male images in media
The Perpetuation of Negative Images of African Americans through Mass Media
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