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Topic: Business
Number of pages / Number of words: 1 / 231
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IKEA eventually customized their products to represent North American tastes, which entailed making the bedroom chest drawers deeper, selling king and queen-sized beds, and redesigning the kitchen furniture and kitchenware. Once they deepened the drawers on the bedroom chests, sales immediately increased by 30-40%...


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IKEA eventually customized their products to represent North American tastes, which entailed making the bedroom chest drawers deeper, selling king and queen-sized beds, and redesigning the kitchen furniture and kitchenware. Once they deepened the drawers on the bedroom chests, sales immediately increased by 30-40%...


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