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Topic: Business
Number of pages / Number of words: 10 / 2752
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The fact that they instead lowered the price of their products and passed the savings onto the customer demonstrates that IKEA lives their vision and business idea.

In 1963 IKEA began internationalizing by opening a store in Norway. The pace of expansion was vastly increased in the 1970’s with additional expansion into Switzerland and many other European countries...


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The pace of expansion was vastly increased in the 1970’s with additional expansion into Switzerland and many other European countries. The expansion continued in the 1980’s and 1990’s. IKEA went from just 2 stores in 1964 to 114 stores in 1994. With this expansion they had many challenges to overcome to maintain their competitive advantage and dedication to low prices...


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General points of the essay

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