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IKEA Case Speech

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Topic:	Business
Number of pages / Number of words:	2 / 455

Essay's paper body

Lastly, IKEA recognized that its Moose symbol would not be accepted in the U.S. as well as in other countries. It consequently changed to a simpler logo in the U.S., adding the catchy slogan "It's a big country. Someone's got to furnish it." By understanding the cultural differences a retailer may encounter in foreign markets, IKEA was able to respond quickly and effectively in the U...

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