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Topic: |
Business
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Number of pages / Number of words: |
4 / 1117 |
Essay's paper body
With the use growing popularity and use of the internet, online marketing should be one of the critical aspects of a successful furniture business and the always popular catalogs that are available by mail or in the store.
Another key factor in the furniture business would be to acquire the ability to purchase low-priced materials and to check if there are less expensive quality alternative materials available...
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Developing long-term relationships with suppliers is another factor that would increase the probability of being successful in the furniture industry.
5. How important was internationalization to IKEA? What challenges did IKEA face while expanding internationally, and how did they overcome them?
Internationalization of IKEA was extremely important because it propelled many of IKEA's top managers to positions of responsibility, broadens the area for sales, increase profit and brought IKEA into many new market places...
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