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Topic: Business
Number of pages / Number of words: 8 / 2045
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“Kottler Marketing Management 12e”

2. (Wikipedia)

3. (MarcommWise)

Market segmentation identifying different groups (segments) in a population. It is more beneficial for an organization to focus its marketing efforts on a group who have similar characteristics, needs, and wants, than it is to a group of undifferentiated people...


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There are many different ways a group can be segmented. The most common characteristics included: demographic (age, income), geographic (state, city), psychographic (social class, lifestyle), and use (frequency, user status). An organization can increase their revenues and decrease their expenses by focusing their efforts on a market segment...


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