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Topic: Business
Number of pages / Number of words: 5 / 1278
Essay's paper body

However, with many other Indian banks failing in growing their international business, it is indeed a challenge.

2.Problem Definition

There are many questions which have to be answered such as geographical footprint to target, products and customers to focus upon, choosing between going alone and partnering with local banks, staffing issues and choosing between simultaneous entries into various markets and entering one by one...


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The question that is most prominent is that , Is it a good idea for ICICI to go international or should they focus on the retail business in India, if yes then kind of product mix should it offer or kind of customer segment it should target in the foreign country, products and customer segment ICICI should focus on, mode of entry should ICICI follow in its international expansion...


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