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Topic: Business
Number of pages / Number of words: 6 / 1413
Essay's paper body

ice cream to hotels, supermarkets and upscale shopping outlets.

High tariffs and inefficient distribution systems will continue to bottleneck the import market for the short term, but an increasingly affluent younger generation wants to try new tastes. Manufacturers should keep an eye out for market changes and opportunities as India's consumers demand diversity in their food choices...


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Manufacturers should keep an eye out for market changes and opportunities as India's consumers demand diversity in their food choices.

Distribution Channel

Ice cream distribution in India usually involves a distributor, wholesaler and retailer. Because of chinks in the cold storage chain, most brands have small regional operations with production facilities located near major markets...


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