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With the company in almost a crisis state, diversifying would be expensive and timely, two luxuries it seems Husky does not have right now. I think Husky should lower prices on the short-term in order to become competitive. I think since they have such a quality product this will boost sales tremendously and help the outsell their competitors, and possibly look at up the production to more that 200-300 units a year if needed...
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1. What is Husky's strategy? Why has the company been so successful in the period prior to recent problems?
Husky's strategy is to offer a premium priced, premium quality product. Husky believed that attention to detail and high quality was extremely important in the outcome of their products. Husky believed they were putting out the best product in the industry, and this would help sustain their reputation, as the best in the industry, and steadily improve their sales and profits...
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