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2 / 424 |
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“Rural Distribution and Logistics – A Framework for Research,†Paper presented at The Society of Operations Management Conference at IIM Indore, 22-24th Dec 2003.
17. “Role of Marketing in Promoting Innovative Technologies,†Paper presented at Gujarat Energy Development Agency, Ahmedabad, Nov 21st 2003...
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1. “Rural Marketing in Development Paradigm,†co-authored (second author), International Journal of Rural Management, 1(2), July –December 2005, Sage Publication.
2. “Distribution Channel Structure In Rural Areas: A Framework and Hypotheses,†Decision 32 (1), Jan-June 2005.
3. "Concept, Application and Marketing of Rural Tourism," (co-authored with R K Anil), to be presented in the Rural Marketing Conference at IIMK, April 2008...
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