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Honda A Speech

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Topic:	Business
Number of pages / Number of words:	2 / 535

Essay's paper body

cost reduction focused to allowed company reduce price and keep same margin

For Honda the most important was to be number 1 - leader heaving max. market share.

All primary objectives were set in order to achieved sales volume rather than short term profitability. Honda was concentrating in sales growth and the goal was to at least keep up with competitors...

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To achieved above Honda establish :

warranty and service support
physical distribution of parts and machines
sales representation at the dealer level
dealer support
advertising and promotion
market/price planning/ design and control/reduction
sales support by dealers
number and quality of dealers

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