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Topic: Business
Number of pages / Number of words: 5 / 1140
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For the purpose, two non-disguised structured questionnaires were designed and administered: one to the children and the other to their parents. Children from different income groups and both the sexes were considered. The study has revealed that parents give due recognition to the increasing role of children above the age of eight years in the family's purchase decision...


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Both the parents and the children felt the impact of TV advertisements on children's purchase request. However, with an increase in the age of the child, the parents' perception of the children's purchase request being influenced by TV advertisements tended to decrease. Parents' response to children's purchase request was found to be strongly influenced by the age of the child and the family income...


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Children Need Parents?? Care do children owe their parents? Parents Influence on CHildren Parents Should Not Spank their Children Parents and the Custody of Children Sooner or later, children take on the personalities of their parents The Influences Parents Have On Their Children Affects on Children of Divorced Parents Anxiety in children with alcoholic parents Parents and Children in Conflict Children of parents with bipoar disorder how parents cope with having children with disabilities Missing Children: Should Parents Be Punished? Should parents spank their children? Children should not Use the Internet without their Parents' Supervision

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