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| Topic: |
Miscellaneous
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| Number of pages / Number of words: |
11 / 2912 |
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History shows that from the early days of American colleges and universities through the present, the publics of alumni and donors are vital to their success.
Acceptance of Grunig and Hunt's definition of public relations as, "the management of communication between an organization and its public" , leads us to the conclusion that the management of donor constituencies is a specialized form of public relations...
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From this conclusion, one may find it worthwhile to use ideas from the Excellence theory to examine how donor relations is practiced in a higher education setting. A recent study was completed looking at the Excellence theory and how it applies to public relations in higher education. The study identified four categories of excellent communication from organizations used in the original Excellence study: empowerment of the public relations function, communicator roles, integrated function and relationship with other functions, and models of public relations...
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General points of the essay
Early American History
Early Days Of Christopher Columbus
Early Years American History
Failures of Early American Higher Education
Public Relations
Changes In Democracy: From Early Athenian To Present Day Politics
Higher Days
Higher Ed. Fundraising and Public Relations
Historical Black Colleges And Universities
Public Relations (PR)
The History of Public Relations
what is public relations
Television Shows Reflect American Culture
american universities contribution to society
The Necessity of Morals and Civic Responsibility within Public Universities
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