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Topic: Business
Number of pages / Number of words: 16 / 4429
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However, the field hasn't permeated the day-to-day world of strategy formulation.

This article aims to help rectify that omission by highlighting eight4 insights from behavioral economics that best explain some examples of bad strategy. Each insight illustrates a common flaw that can draw us to the wrong conclusions and increase the risk of betting on bad strategy...


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Each insight illustrates a common flaw that can draw us to the wrong conclusions and increase the risk of betting on bad strategy. All the examples come from a field with which I am familiar?European financial services?but equally good ones could be culled from any industry.

Several examples come from the dot-com era, a particularly rich period for students of bad strategy...


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