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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1299 |
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Their online retail channel was a big success in the late 90s and early 00s. The ability to customize and receive prompt service was very attractive to all customers, perhaps especially for the 18-30 year-old crowd who were becoming quickly accustomed to shopping online. Dell was also priced slightly below HP PCs...
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IBM
1. IBM had a larger share of B2B PC market through their business relationships with enterprises in providing information technology and consulting services. Through these relationships IBM was able to sell PCs in large quantities instead of through online or retail channels. This perhaps allowed more price tolerance as PCs became part of the total package...
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General points of the essay
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