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Heineken out of Burma Speech

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Topic:	Business
Number of pages / Number of words:	2 / 460

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A consumer boycott against Heineken in the US was threatened. Ultimately, Heineken withdrew from the investment in Burma, by selling all its shares in the project to its partners in APBL.

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The action groups 'A Seed Europe' and the Dutch action group 'XminY' started a campaign in February 1996, called "Heineken out of Burma!". The investment plans of the Dutch brewer Heineken Inc. in Burma (Myanmar), were said to provide material support and legitimacy to the violent dictatory rulers of the country...

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HEINEKEN N.V.: GLOBAL BRANDING AND ADVERTISING Heineken Case Analysis Heineken Case Study Heineken Executive Summary Heineken Financial statement analysis Heineken N V Global Branding And Adverstising Heineken in the Market Heineken out of Burma Heineken heineken carlsberg Scenarios Analysis Heineken Burma Heineken Case Unocal In Burma Heineken HOPS (Operational Planning System)

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