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| Topic: |
Business
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| Number of pages / Number of words: |
17 / 4642 |
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The strategy used was the same strategy as when the company launches a hard-copy book; however leaders at Harrison-Keyes were aware of the drastic change in direction the e-books strategy was from the conventional hard-copy books and should have realized the marketing strategy would need to be re-directed as well...
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All is not lost, and Harrison-Keyes has the opportunity to correct their oversight by benchmarking other companies that do business on the internet and identify best practices in the industry to follow and adapt those best practices to the e-books business.
A third issue at Harrison-Keyes is the turnover now facing the company...
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