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Topic: Business
Number of pages / Number of words: 5 / 1362
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market.

- As opposed to the MGM, the Mirage, or the Bellagio, Harrah’s properties are not highly-themed environments that offer a lot of new experiences to the customer.

- Standardization of the entire company, but especially its IT systems, will (1) necessitate a need to merge or replace infrastructures when acquiring or merging with a company and (2) limit the company’s ability to adapt structures to the changes in the market environment...


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slots, and provides another means to accumulate rewards credits from a remote location.

- Expand current Total Rewards data base by adding more fields to it, such as an advertising campaign management tool.

- Direct marketing efforts towards the “retail market”, that is, not only towards its current Total Rewards members and those gamblers currently frequenting other casinos...


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Book Biography of Rajiv Gandhi “Harrah’S Entertainment Inc.” By Rajiv Lal A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD. Customer Acquisition And Keeping Customers In Today’S Volatile Market Harrah's Casino Harrah's SWOT analysis for the tunica area Harrah*S Entertainment Case Study harrah's case Internal Audit For Harrah'S Types Of Market Environments And The Internets Affect organisational analysis of Harrah's Entertainment Fascism as Opposed to Communism Harrah's Casino Operations Life In New England As Opposed To The Chesapeake Bay In The 1600s are the bedouin now a mirage?

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