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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
21 / 5731 |
Essay's paper body
The Case
Strategic Change 1: New Ownership
In 1965, H-D was made public and freed from family ownership. In 1969, The American Machine and Foundry Company (AMF) - a leading manufacturer of machinery, automobiles and sporting goods - acquired Harley Davidson. During the early 1970s, H-D expanded its manufacturing capacity by building a new plant in York, Pennsylvania...
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During the early 1970s, H-D expanded its manufacturing capacity by building a new plant in York, Pennsylvania. To meat the expansion costs, the company increased the price of its vehicles, a decision that made many customers unhappy. By the mid- 1970s, the quality of H-D motorcycles began declining as AMF kept pressing the company to increase sales volumes...
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General points of the essay
Case 21 Harley Davidson
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Strategic Management and Policy Case Study of Harley-Davidson Inc
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Strategic Audit of Harley Davidson
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