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Topic: Business
Number of pages / Number of words: 10 / 2746
Essay's paper body

A possible consumer might compare the pros and cons of different brands of bikes. The consumer may believe that owning a Harley Davidson motorcycle possesses certain attributes such as respect, tradition and freedom which lead to being accepted as part of a group and simply not another bike owner. The Affective Component which deals with feelings and emotions makes Harley Davidson owners feel that they are “part of a family” and their slogan “we fulfill dreams” touches the emotional side of existing and/or future riders, as they will be able to fit in...


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The Affective Component which deals with feelings and emotions makes Harley Davidson owners feel that they are “part of a family” and their slogan “we fulfill dreams” touches the emotional side of existing and/or future riders, as they will be able to fit in. The success of the company is driven by these emotions...


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