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Topic: Business
Number of pages / Number of words: 5 / 1174
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In the meantime it will have to incorporate a solid company culture that encompasses multi cultural environment.

What China home base experience brings to Haier?

Haier expansion simultaneously took place with rapid growth in China which became one of the most important markets in the world. Having a large market share in this very important market with high future growth prospects gives Haier a very important leverages vis a vis multinational corporation and local players...


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Having a large market share in this very important market with high future growth prospects gives Haier a very important leverages vis a vis multinational corporation and local players. Haier has been competing in a very large continent with very diverse tastes and requirements. It established a very effective logistics and after sales service which penetrated into company’s culture...


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