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Miscellaneous
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14 / 3715 |
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1970s
In 1974, PT Indokaya produced Datsun Sena which contained 75 % local content to obey the government's suggestion in running localization program for four-wheel vehicles. Average production was 250 units / month.
3. 1980s
On April 14, 1981, Datsun's sole agent was PT Wahana Wirawan. Its first products were Multi Purpose Vehicle (Jeep Nissan Patrol 2800cc 4WD) and sedan Nissan Laurel, Sunny and Stanza (specialized for taxis)...
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Its first products were Multi Purpose Vehicle (Jeep Nissan Patrol 2800cc 4WD) and sedan Nissan Laurel, Sunny and Stanza (specialized for taxis).
Besides selling Nissan for the public, PT Wahana Wirawan also marketed taxis all over Indonesia. In 1984, a new company was formed, PT Nayaka Wirawan, as the sole distributor, while PT Wahana Wirawan still acted as the sole agent...
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As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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