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Then, Gould can select the most suitable targets (should not be more than 3) and study about the selected markets in detail e.g. what software was needed to install if they used Gould’s printer. From the given information, my suggestion for the most interesting markets is CRT Hard Copy, Communications Printer, and Plotter for non-scientific users...
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From the given information, my suggestion for the most interesting markets is CRT Hard Copy, Communications Printer, and Plotter for non-scientific users. The criteria behind my suggestion are the match between customers’ expectation and the advantages that the product offered and the possibility of the market’s long-term growth...
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