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Topic: Technology
Number of pages / Number of words: 2 / 446
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Even if the product gap has been closed and the two products are now identical. But one product has a powerful brand perception that it is better. Users will stick with the leader.


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The key reasons for Google's success is a belief that good ideas can, and should, come from anywhere. Google's early success is based on several key factors.

1. Technology. Along with its innovative approach to page ranking, Google is a purpose-built hardware company, building all its own servers from components it buys directly for their manufacturers...


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General points of the essay

Product Banyan Tree – Developing a Powerful Service Brand Dealing With Perception In The Marketing Of A New Product At Snowy Snowboarding Discuss the role of product positioning in consumer buying decision process and whether consumer involvement impacts on the role of product positioning in the decision process Examining The Impact Of Product Attributes On Perception Towards Brand Product Google’s Unique Ipo Success Is a company able to increase brand equity for a product that is in the maturity phase of the PLC? New products - the secret of success or failure Product Life Cycle And International Product Life Cycle Economic And Marketing Perspectives Product Mix and New Product Development Strategies The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention Understanding Critical Success Factor Analysis When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand How accurate is the perception that Spain underwent a transformation from an open and tolerant society in the late middle ages to a closed and intolerant one in the early modern period? Google key factor of success

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