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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1251 |
Essay's paper body
Time Inc. leads the market it helped create, accounting for 20% of consumer-magazine ad pages January to August '06, according to Publishers Information Bureau data compiled by TNS Media Intelligence. (Time Inc. beat Google into video by about 70 years; it began "March of Time" newsreels in 1935.)
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Is media concentration bad news for advertisers? Not necessarily...
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(Time Inc. beat Google into video by about 70 years; it began "March of Time" newsreels in 1935.)
'OLD BOYS CLUB'
Is media concentration bad news for advertisers? Not necessarily. Ad agencies representing top advertisers owned top radio shows in the '30s and '40s. Major advertisers paid the freight to reach a coveted national audience; 144 advertisers bought 97% of network radio time in 1943...
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