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Essay's paper info
| Topic: |
Technology
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| Number of pages / Number of words: |
7 / 1709 |
Essay's paper body
In a fraction of a second, Google's technology can evaluate millions of variables about its users and advertisers, correlate them with millions of potential ads, and deliver the message to which each user is most likely to respond. Because this technology makes ads more relevant, users click on ads 50 to 100 percent more often on Google than on Yahoo!, creating a better return for advertisers...
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Because this technology makes ads more relevant, users click on ads 50 to 100 percent more often on Google than on Yahoo!, creating a better return for advertisers. According to eMarketer, Google grabbed about 70 percent of all paid search advertising.
In 2000, Google launched AdWords, a self-service advertising program in which vendors bid to have their ads placed alongside the search results for specific keyword queries...
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General points of the essay
Google History
Google Story
Millions By Frank Cottrell Boyce
Explain the problem posed to Google by click fraud and evaluate its response.
Google Inc.
Google It!
Google SWOT
Microsoft Against Google
The Google Enigma
The Google IPO
You Tube & Google
MILLIONS MORE MOVEMENT
Google's History
Google
google in a whole
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