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Topic: Business
Number of pages / Number of words: 6 / 1577
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Private labels sold at an 18% discount to comparable brands with no appreciable difference in tire life. Both Michelin and Bridgestone are planning to launch new major brand tires with 80,000 mile warranties. This compares to a 60,000 mile warranty for AT. In addition, Continental Tire will launch (within 18 months) Aqua Contact, a direct rival to AT...


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This compares to a 60,000 mile warranty for AT. In addition, Continental Tire will launch (within 18 months) Aqua Contact, a direct rival to AT. Michelin distributes its tires through a far more intensive network than GY. However, these outlets are multibrand outlets, warehouse clubs and mass merchandisers giving Michelin less influence and product information with their retailers than GY...


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