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Topic: Business
Number of pages / Number of words: 2 / 499
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Thus, they choose on the basis of price or others patronize with their dealers. As mentioned earlier, consumers are not brand loyal and they are becoming more price sensitive. Therefore, Goodyear should distribute to Sears Auto Centers only mid-priced brands such as the Decathlon and the T-Metric because these are the types of products consumers are looking for...


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The remaining premium priced brands should be sold exclusively at the company-owned Goodyear Auto Service Centers and franchised Goodyear Tire dealers, where knowledgeable and brand conscious consumers will seek them.


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