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| Topic: |
History
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| Number of pages / Number of words: |
4 / 1057 |
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After the settlements, Denny’s slowly begin to take steps to improve the racial image of the brand. Launching initiatives to improve diversity within the company did not begin in earnest until Jim Adamson became the CEO in 1995. Adamson devised a four-part strategy to put cultural diversity in motion: Loosen up the hierarchical environment; make diversity a performance criterion for all managers; require the entire staff to attend workshops on racial sensitivity; and never miss an opportunity to preach the gospel of diversity (Rice, 1996)...
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Launching initiatives to improve diversity within the company did not begin in earnest until Jim Adamson became the CEO in 1995. Adamson devised a four-part strategy to put cultural diversity in motion: Loosen up the hierarchical environment; make diversity a performance criterion for all managers; require the entire staff to attend workshops on racial sensitivity; and never miss an opportunity to preach the gospel of diversity (Rice, 1996)...
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