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Essay's paper info
Topic: |
Book Reports
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Number of pages / Number of words: |
8 / 1975 |
Essay's paper body
Through marketing studies Mr. van der Veken is aware of the vast differences in chocolate perception between the European countries and internationally. As such, he realizes that a standardized positioning strategy may not be a good fit for Godiva Europe.
Case Relevant Facts:
1. Belgium is the Birthplace of chocolate where annual consumption is strongest in Europe
a...
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Belgium is the Birthplace of chocolate where annual consumption is strongest in Europe
a. 43.5% of Chocolate consumed in Belgium is in the Godiva category
b. Godiva has a 10.3% market share; Corne' Toison D'Or has 2.7%
c. Total population in Belgium consists of 3.88 million households; average household consumption is $25...
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General points of the essay
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Godiva Chocolate
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