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In most cases, foreign firms allied with GM to gain access to a new or expanded market for their automobiles. GM's goals although fundamentally were anticipated to gain knowledge from foreign firms ultimately became directed solely at gaining profits. GM needs to re-evaluate not only how they select their partners, but for what precise reasons...
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GM needs to select partners that help the firm achieve its strategic goals. In this case gaining access to critical core competencies that Japanese manufacturers possessed. Second, to be a good partner for GM, the firm needs to share the firm's vision for the purpose of the alliance. Most of GM's alliances do not seem to share the same agenda, greatly increasing the chance that "the relationship will not be harmonious, will not flourish and will end in divorce...
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