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Topic: Business
Number of pages / Number of words: 6 / 1596
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When the vehicle bore the GMC brand name (GM's truck division), the company found that consumers had a lukewarm reaction. However, when GM put the Hummer name on the vehicle, researchers found that it had the highest and most widespread appeal of any vehicle GM had ever tested. Armed with this insight, GM turned to AM General, which had just abandoned acquisition discussions with Ford Motor Company...


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Armed with this insight, GM turned to AM General, which had just abandoned acquisition discussions with Ford Motor Company. In December 1999, GM signed an agreement with AM General giving GM rights to the Hummer brand. AM General also signed a seven-year contract to produce the Hummer H2 sport utility vehicle for GM...


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Brand Positioning The Victoria &Amp;Amp;Amp; Alfred Waterfront Company Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal GM to lay off 3,550 at 4 pickup truck and SUV factories Is a company able to increase brand equity for a product that is in the maturity phase of the PLC? Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention The Walt Disney Company: The Art of Brand Building Keeps Disney Center Stage When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand Truck Ride Ergonomics And Truck Driving A lesson from a truck driver My Truck Too much of British company law frustrates, inhibits, restricts and undermines. It is over-cautious, placing too high a premium on regulation and avoidance of risk. The company remains the choice of corporate vehicle for over a million businesses,... Division Of Hearts Reaction Paper the division and sub division of the book of mark

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