Buy custom Global Versus Localized Marketing Strategies
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| Topic: |
Business
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| Number of pages / Number of words: |
12 / 3119 |
Essay's paper body
At the other extreme, a fully global value chain will source each activity in a different country. Philips is a good example of a company that followed a multi-domestic strategy. This strategy resulted in:
? Innovation from local R&D
? Entrepreneurial spirit
? Products tailored to individual countries
? High quality due to backward integration
The multi-domestic or localized strategy also presented Philips with many challenges:
? High costs due to tailored products and duplication across countries
? The innovation from the local R&D groups resulted in products that were R&D driven instead of market driven...
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This strategy resulted in:
? Innovation from local R&D
? Entrepreneurial spirit
? Products tailored to individual countries
? High quality due to backward integration
The multi-domestic or localized strategy also presented Philips with many challenges:
? High costs due to tailored products and duplication across countries
? The innovation from the local R&D groups resulted in products that were R&D driven instead of market driven...
Essay fragment
General points of the essay
Global Marketing Strategy
Comprehensive Report On Global Staffing Strategies
Eli Lilly and Company: The Global Pharmaceutical Company
Environmental Factors That Afffect Global And Domestic Marketing Decisions
GLOBAL AND DOMESTIC
Global Business Strategies
Global Marketing Strategies
Global Versus Localized Marketing Strategies
Global and Domestic Marketing decisions
Global and Domestic Marketing
L'Oreal's global brand management strategies
A New Source Of Global Conflict
Global Staffing Strategies
Global Chain Management
Philips - Go Global
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